How to calculate the value of your web site
November 01, 2013 by:
Abhijit Bangal Points: 12
There are two ways by which you can find out the value of your site. Get to know the both here.
If you are running a blog or a web site, you will be very curious to know what the value of your web site is. And who wouldn't be? After all, anyone will be excited to know where one's web site stands financially and what market value it has. Also it is a matter of curiosity to know how much one can pay if you were to sell your site.
There are two ways by which you can find out the value of your site. The first is the pretty easier way of checking the value with the help of online tools. These tools are mostly web sites where you can put in the URL of your web site. The site then 'calculates' the 'value' of your site immediately.
E.g. I calculated the value of my site gadgetgarrio.com on two sites (I won't be naming them here for obvious reasons). The first tool gave me the value of $240 stating that my site earns around $1 on a daily. Looking at that number - $240 was really very heartening as I have invested far lesser amount around six months ago and $240 was certainly very tempting.
The second tool was even better as it showed my site in a 'good manner'. The value that I got was $1,450. Now you can see for yourself how high this figure is as compared to the previous one. But this time around, they had reasons to put me value that high. There were details of how and why the site should value that much.
However, it must be mentioned that not all tools will give you the same result. But when I went on to see the details I was sure there was something that shouldn't be. Actually the figures of daily unique visitors and page views were far too high and I am sure my site wasn't getting that much traffic. Then how come there are so high numbers? The only thing one can say is probably, that could be an estimate.
The second method is pretty much difficult. But this will show you the real mirror of your web site. This will make you work a lot harder. But at the end of the day, you will be pretty near the actual value of your site. And that will be the true image.
The first thing is that you will have to evaluate how long you have been online, how much are you feeding your site with and how much you are earning yourself. Some of such factors are going to decide the real value of the web site.
If your site is still comparatively new - by the way, new is a subjective term but let's suppose 'new' means at least two years old - and it has a steady revenue stream that will certainly be potential bait for the buyers. The revenue that your site is earning for the past six months or so should help in deciding the final selling value of your site.
Of course, the reliability of the source also matters. If a web site is earning from a reliable source like Adsense of Chitika or any other for that matter, the buyer will get easily ready to buy the site as there is potential for him to gain profits from it in the future.
The longevity of the domain
The age of the domain also matters a lot. If the domain has been around for a few years and is contents are updated regularly Google will show more trust in such domains. Even if that is true, it is not easy to spell a precise value of the site. So, it depends on other factors like profit and page rank as well.
The Page Rank
The PR value of any web site is always litigious in the world of SEO. The point of argument is how much value does a certain PR value represent? The reason is that the PR value may get updated only once in six months or even a year. This might even be distinct from the internal PR that is used by Google for ranking sites.
However, when it comes to putting your domain for sale, buying a new domain or getting the worth of it, the PR plays a crucial role. E.g. a domain with PR 4 may have a higher selling value than a domain with PR2.
Consider such factors before you actually find the value of your site.