Building your brand on Facebook
November 26, 2013 by:
Abhijit Bangal Points: 12
Using Facebook for increasing your business and web site traffic.
Though Facebook is tagged as a social networking site that 'eats up' a big junk of time of youngsters and teenagers, it is also a hub for increasing your business. Building your brand on Facebook is likely to give you more customers and in turn more business. But first you need to build your brand on the site.
That is not difficult, but it must be kept in mind that it isn't that easy either. You need patience and that's the foremost important thing in having a successful business online. Let us have a look at how you can go about building your presence in the world of internet and the web.
Having your own Facebook page
Nothing can beat the importance of having a Facebook page. It is your separate identity and the first stepping stone of success. There are tools and guidance that Facebook has provided so building a Facebook is a child's play. Once the page is created, you will have to promote your page, which is as easy a task as it can be.
You need to get followers for your page. You can invite your friends and in turn ask them to tell their friends about your page. This way you can increase the number of followers for your page. Once you have enough followers you will also get traffic to your web site.
The Newsfeed matters a lot
How is the Newsfeed important to your blog? Actually when people open their Facebook account for the first time in the day, the first thing they have in their mind is to have a quick look at the Newsfeed. The people then tend to first visit those pages that interest them. So the hope is that the Newsfeed is one thing that can attract more people to your site.
There are two ways for you to promote your feed. The first is the paid way. If you can afford to pay some cash, you can push your feed up that comes under the "Sponsored" title to the right of your screen.
There is another option - the free one. Here, you will have to post the feed at such a time when you expect more people and your friends to be active on Facebook. Posting in the dead of the night won't help that much. You can use Facebook Insights, which will give you more information about this.
Post content on the subject matter
Many times it does happen that people post irrelevant things on their Facebook page just to have something on the page. That will take you nowhere. You will need to post things that are relevant to your niche. If you run a web site about pets, posting about cars and autos won't help.
If you are getting a "Like", remember it is for what you have posted and for what your content is. If you go off track in posting, people may push your page off track. So, stick to the subject matter always. That is more likely to get more "Likes" and in turn more business and (profits too).
A final word
These are some tips that you can follow easily to get started with your Facebook fan page. But remember, as mentioned above patience is a must. If you cannot wait to see results, then you are probably waiving away the chance to show your skills and also probably lose what you could have otherwise achieved.