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How to increase the CTR of your Adsense ads

April 13, 2014  by: Abhijit Bangal  Points: 12   Category: SEO  Earning $0.50   Views: 1443

If your CTR is low, you won''''t be earning much through Adsense. Here are some tips for increasing the CTR of your Adsense ads.

         

If you are having a web site or a blog, you must invariably have Google Adsense to earn more it. However, if you do not have the right keywords, there would be no use having only great stuff. You must have right combination to get more out of your efforts.
So, how will you get more out of it? For that you must have a higher CTR - Click Through Rate. The higher the CTR, the more will your earnings be. Here are some tips that will help you in earning more.

Gaining traffic
The most vital thing for any web site, irrespective of what category it is in, is the traffic. Now, you must know how good this factor should be, because whatever the tips are given in here, depend on the traffic. The more traffic you have, the better will be the results. Without that talking about ad positioning, keywords, at formats, blah, blah, blah will all be a waste - literally.
Only providing some legitimate and valuable content to your readers will attract them and make them your loyal readers.

Ad positioning
As a matter of fact, there have been a lot of talks about the ad positioning and how it can help you in pulling in more revenue. Ads above the fold generally perform better. One reason is that the ads are displayed right on the screen without the user having to scroll up or down. Ads in the side bar or near the logo are pretty favorable.

Ad positioning + content
Why it is important to mention content in the "ad positioning" is quality. If your site has lower to poor quality content, it is vital to place ads near the article title or right at the end of the article. These are the two positions more favorable for a site that has low quality. But it must be understood that these ad positions will not really take you a long, because at one stage of time you will invariably need quality content.

Ad formats
This is a very important stage of this discussion. There is one fundamental question that might come to your mind. There are various ad formats that can be used at various places of your web page. Sometimes the square shaped box ad formats bring in more clicks, while at times the skyscrapers perform better.

Generally the wide banner near the logo of the site tends to attract more attention and being at the very top pull in more clicks. It is a matter of experimenting with the right kind of formats until you feel certain things are working for you.

The use of the right keywords
There is no doubt that the use of the right keywords will only take you to the next level. There are dissimilar views of webmasters regarding how the CTR will be increased. One of them is the use of keywords. The targeted keywords depend on what the content of your blog is.

If your site focuses in the computers niche and you are using keywords in a totally different aspect, say travelling or kitchen, it won't help you. So, always keep your keywords related to the topic.

Make use of Google Analytics
After spending a reasonable amount of time with your blog on the web, you will certainly start amassing some stats. Google Analytics stats will provide you with a lot of valuable information about lots of things like your visitors, unique vistors, page views, the time spent on your blog, the landing pages, the most visited pages, your earnings, etc. The list is virtually endless.

You can make use of these stats to get an idea of who your visitors are, who your returning (loyal) visitors are, where you are getting more visits from and what your popular stuff is.

Keep experimenting
And finally, there is only one great tip that will cover all the things - spoken and unspoken. The only universal tip is keep experimenting. There is no hard and fast rule for any of the tip provided above. For example, how you should make use of the ad formats or how should the keywords be, all depends on where your traffic comes from and how it behaves.

No expert in the field of SEO can predict perfectly as to how a certain combination of suggestions will work. Testing, trying and experimenting are the only way out. As far as ad formats are concerned, take into account the details explained above and also study the analytics deeply. Success will certainly be yours as the CTR will show improvement.




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