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Email Marketing is an Effective Method of Marketing

October 01, 2011  by: prithiviputra  Points: 8   Category: Others  Earning $0.08   Views: 671

Email marketing is an effective way of reaching the potential customers. It has to be done with precision of course.


Although there are many marketing methods to sell a product, email marketing method stands out among the rest in the sense that it makes your product reach the potential customer in a better way than other marketing procedures. One of the finest advantages of email marketing is that it provides the most wanted information about the product or the service that you market in the appropriate way.

The recipient is given the opportunity to know about your product or service since the information is delivered right into his email box. One of the disadvantages of email marketing is that you will be dubbed as a spammer if you do not stick to certain principles while resorting to the marketing method. Hence it is very important that you provide the option of opt out to the recipient or the potential customer to whom you sent the email.

The recipient may opt out of the email in case he does not want your product or service. In such a case your email cannot be dubbed as a spam. Therefore to be on the safer side it is always better to provide the option of opt out to the recipient. The chances of direct sales are very high in the case of email marketing. Potential buyers alone are contacted in the case of email marketing. The same thing cannot be said in the case of other types of marketing.


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