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How to Advertise Your Website

October 24, 2011  by: prithiviputra  Points: 12   Category: Others  Earning $0.45   Views: 468

Advertising is the back bone of affiliate marketing. If done with precision it can bring about desired results in a very effective manner.

         

Advertising plays an important role in taking your website to several parts of the globe. Most website owners derive happiness if their websites are advertised effectively thereby generating sales of products and services. Advertising strengthens relationship between the affiliate marketer and the customer. If you are an aspiring affiliate marketer then you should take necessary steps to ensure that your website is advertised effectively so that potential visitors are sent to your website.

It is very important to drive potential visitors to your website. This is due to the fact that potential visitors alone have the capacity to turn into buyers. Hence advertise your website by effective means. There are several ways of advertising your website. Some of the most common ways are pay per click advertising, search engine optimized advertising, classified advertising and the like. Advertising can be broadly classified into two major types, namely, paid advertising and free advertising.

It is important to know that both paid advertising and free advertising have their own benefits. Search engine optimized advertising or SEO form of advertising through SEO campaigns comes under free type of advertising. Therefore the traffic that comes out of SEO form of advertising is considered organic in nature. It is one of the purest forms of audience or traffic that comes from search engines. This is due to the fact that most visitors reach your website through search engines. At the same time search engine optimization method of advertising needs a lot of care and attention in the initial stages. You will have to be patient to see desired results through SEO form of advertising.

On the other hand classifieds advertising and pay per click advertising come under paid advertising. They are quick in delivering the desired results too. At the same time you have to be prepared to meet expenditure regarding advertising while using the pay per click method of advertising. Advertising campaigns have to be created in the beginning in tune with your budget. Keyword selection has to be done according to the nature and the characteristics of the product or service. Keyword research plays a vital part in the pay per click form of advertising.

Proper keyword research done during PPC advertising ensures that you get the desired results quickly. The same is true with classifieds advertising too. Most classifieds websites offer different options for paid advertising. These options include featured ads and sponsored ads. Both these types of ads remain on all the pages of the classifieds websites for a considerable period of time. They usually remain at preferred positions for a period of one month up to one year.

As a growing affiliate marketer you can advertise your website through other means too. These ways include traffic exchange advertising, forum advertising and blog advertising. Each of these methods has its own pros and cons. All the three come under free type of advertising. Traffic exchange advertising can be effective if done with precision. Select some of the popular traffic exchanges on the Web to include the link of your website. Traffic exchange advertising may take some time to bring about the desired results in affiliate marketing.

The same is true with forum advertising and blog advertising too. The latter has a specific advantage in the sense that it can be very effective when the right blogs are chosen by you to include the link of your website. Put the links in the relevant blogs instead of irrelevant blogs. See to it that the relevant blogs picked by you are placed high in the search pages of the popular search engines. In other words ensure that they have high page ranks. This is because of the fact that high page ranked blogs alone can bring quality traffic to your website through quality backlinks. Although it is not difficult to get backlinks to your website, make sure you get quality backlinks so that most visitors turn into action takers.

Thus advertising your website is a process that needs careful planning and diligence. As a growing affiliate marketer you will derive immense benefits if your website is advertised by proper means. On the other hand advertising if not handled properly will go in vain and it cannot be effective too. Advertising is the back bone of affiliate marketing.




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