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Reciprocal Linking and its Benefits

November 11, 2011  by: prithiviputra  Points: 7   Category: SEO  Earning $0.10   Views: 396

Link exchange is all about reciprocal link building. This article throws light on the usefulness of reciprocal linking.

         

Reciprocal linking has its own advantages. Links that have been agreed upon by two website owners in order to promote their own products or business are called reciprocal links. Hence reciprocal liking is mutual in purpose. It only shows their partnership or mutual assistance in strengthening their individual businesses. If an affiliate marketer 'A' includes the link of your website on his site or blog then you will have to do the same to him by including the link of his website on your site or blog.

Hence it should be understood that reciprocal linking is done in response to the gesture of your fellow affiliate marketer. It is a way of returning the favor done to you by another businessman. Reciprocal linking is a very healthy search engine optimization practice. In fact it should he practiced by every growing affiliate marketer in style. One of the finest advantages of reciprocal linking is that your website gets the boost it needs in the ranking among the search result pages of popular search engines. As a matter of fact search engines hike the page ranks of websites that are found linked in the other poplar external websites.

Another important advantage of reciprocal linking is the surge in the potential traffic to your website. You will be amazed to find the traffic to your website increasing by the day due to quality reciprocal linking. On the other hand reciprocal linking done with improper methods or black hat methods leads to problems. It is true that websites that engage in improper search engine optimization methods are penalized by Google. Improper methods of reciprocal linking include linking through irrelevant sites and purchased reciprocal links. Therefore make sure you get everything right when it comes to reciprocal linking to reap the highest benefits of search engine optimization.




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