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The Significance of Downline in an Affiliate Program

November 15, 2011  by: prithiviputra  Points: 7   Category: Others  Earning $0.10   Views: 410

Downline is an important aspect of an affiliate program. This article explains the significance of downline.


Downline is the very life of an affiliate program. It is all the more true in the case of affiliate programs that go by the principle of residual commission. In other words an affiliate earns residual commission only if the downline is well built. As a matter of fact any affiliate program fetches you more money if the downline is built deep.

Downline ensures more and more affiliates join the program in a given span of time. In other words it can be said that downline enrolls affiliates faster. This is due to the fact that every affiliate is given the responsibility to sponsor an individual affiliate under him or her. If this process goes at least three levels deep then many affiliates would have joined a given affiliate program in a very short span of time.

Hence many companies resort to the idea of starting affiliate programs with the concept of downline. It is up to the individual affiliate to make the proper use of the concept of downline. As an aspiring affiliate marketer it is your duty to build your downline neatly and effectively. It can be effective only if the individual members in it are active. It is your responsibility to keep them active too. You will have to sustain their interest in the program by keeping them informed about everything concerned with the business or the product or the service.

Remember that active members or affiliates alone can promote your affiliate marketing business. In fact you would love to see your downline filled with members who are very active. Try your best to turn them into action takers at every given opportunity. Once you build your downline effectively you can be sure about the success you could taste in your affiliate marketing business. It is said that a successful affiliate marketer maintains sound relationship with all the members of his downline. Affiliate relationship management is the road to the success of affiliate marketing.


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