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Why you should build an email list while you blog

December 04, 2011  by: Abhijit Bangal  Points: 12   Category: Blogging  Earning $0.40   Views: 670

Blogging, writing posts, making comments and earning a few bucks is completely alright. But along with the daily blogging that you do, there are some things that you need to look at more carefully.

         

Blogging, writing posts, making comments and earning a few bucks is completely alright. But along with the daily blogging that you do, there are some things that you need to look at more carefully. It is the bigger picture that you should recognize to spot.

The importance of an email list

Before telling you how to build your email list and why, it is vital that you know its importance. There is a lot of scope for expanding your business once you have the contact. After all, in business one needs to have contacts too. And yes, personal contacts help well. An email list will give you more scope and opportunities to expand your business. You will be able to get in touch with more people who can be potentially your customers for the days to come. The bigger your email list is, the more chances you have of making good returns through your business point of view.

When you are marketing your product, you will first need the people to know about it. That is how the business will eventually start to grow when people will know it. For something like a direct marketing campaign, the mailing list is the most essential factor of all.

Ways to build a good mailing list

In reality there are a lot of ways by which you can build an email list entirely free of cost. It actually depends on what your business is, what you are selling, what is your target customer base etc. You can take advantage of social networking sites like Facebook. For example, if you are a relationship expert, you can help people by giving out free advices. In exchange, you can ask for their email id. It is just a small beginning, but has a great amount of potential in it.

You can even create a good video and upload it to YouTube with an appropriate link taking the visitors to your site. This is one way which will give you the email addresses of real people as the visitors will also be real. However, there is no need to spend a dime for this as it's too easy to spend money for. But if you do not have time then you can spend some money on pro services. These professional services will give you readymade mailing lists to work on.

If you are looking for pro services, see to it that you are getting the correct mailing list for you. Ask questions to yourself to get the right answers for the correct mailing list. Keeping your product in mind, who would you be targeting in the list - the business oriented people or the household ones. Is your product going to be of any help to the customers? Does your pro service allow you marketing the list everywhere or is it restricted for any specific regions.

Some other ways of building lists

Apart from the ones mentioned above, there are more ways by which you can build good mailing lists. You can use autoresponders. An autoresponder is a service that allows you to collect email addresses from various sources, build lists and also schedule the messages to be sent with the date and time. AWeber is a paid service that charges you $19 for 500 people on your list. If the number of people increases, then of course, so will the charges. GetResponse is another such service. It, however, allows you to keep a list of 10 people free of cost.

Are mailing lists only for selling items?

One of the important questions is that are the mailing lists important for those people who have actually products to sell and not for those without it? The answer to this question is the mailing lists play an important role irrespective of what your services are. It is not only for the affiliate marketing or for those who have physical products to sell. The primary aim of having an email list is to spread a word about your product or services. A service can be anything like sending your how-to articles, news, especially dedicated write-ups etc. It does not have to be a thing you can see physically.

Build a list through comments

Sticking to the above topic of articles and write-ups, whenever you get a comment for your write-up, you are also getting the email address of the person. This is one of the best ways of building a list. That is because, real people are commenting on your article. As a matter of fact, those who are interested in the topic will write back a comment. So you know is commenting on your articles. Do not forget to comment back in a warm manner. That will increase the bond between the two of you. That will be enough to have authentic people in your list.

Real mailing lists

Due to the growing importance of having email lists, it has become vital that you get the real mailing lists for the right growth of your business. Just have a list is not going to be enough and neither will it pay you back as per your expectations. For this only reason, paying for the email marketing list is an option you should carefully think upon. What you want is real people and real responses for you. That is why building an email list with your own personal contact gets you the satisfaction of having real people in your list.

There are many companies who are into this business. They sell mailing lists online. But the authenticity of such a list most of remains doubtful and so does its accurateness. Even the companions that sell these lists cannot guarantee the precision of the list. What they do is they provide you with the names and email addresses only. So the email address remains the only medium of communication. This limits you to a great extent as you cannot go for direct mail marketing. Direct mail marketing has a greater potential than only having a vague mailing list.




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